With over 15 years of global sales experience in prominent entertainment companies such as ITV Studios, Talpa, and Banijay, I have a proven track record of industry-leading partnerships that consistently delivered results and sustainable international growth.

Working with major consumer brands, agencies, retailers, live entertainment, gaming and tech companies, for the world’s leading entertainment IPs such as The Voice, Love Island, Hell's Kitchen, and Schitt's Creek, I have extensive experience in creating partnerships that deliver value for all parties.

As former Head of Brand Partnerships & Licensing of ITV Studios, I held responsibility for global brand partnerships and licensing across ITV’s partner network in over 65 countries. Additionally, I spearheaded innovation initiatives, leading the way in pioneering new platforms such as Roblox, The Sandbox, and Decentraland.